Decision discipline
The deal-killers a good return cannot outvote
A weighted score is useful right up until one input should end the conversation. Here is how Pencl gates a verdict instead of averaging it away.
The Pencl journal
Notes on whether deals pencil.
Feasibility, land math and the habits that keep developers from overpaying — written by people who have signed the note.
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Decision discipline
Five ways comparable sales mislead land buyers
Comps feel like facts. Most of them are stories with a price attached. Five checks to run before you let a comparable set your revenue line.